The Way It Is: 

Ideas & Solutions for Entrepreneurs 

 - Cletus Olebune

   What's it like to owning a business? I found business ownership to be intensely creative, challenging, and stimulating; a very rewarding experience at the end of the day.

For individuals who would want to venture into business ownership, either starting from scratch, or buying an existing business wholly or a franchise, The Way It Is provides an honest, insider's window into the process of business ownership. Many would be entrepreneurs certainly have many questions just as I had before I founded Eastern Pharmaceuticals, questions like:

How do I find a good business idea? Or, is the idea I have good enough? 

How do I obtain the money to start a company? 

Can I live on a reduced income until my company gets on its feet? 

Can I run a successful business, raise children, and still have a normal family life? 

What personal qualities does it take to found a successful business and do I have them? 

What education and experience is the best preparation for becoming an entrepreneur? 

What if I fail? 

As I built my business I learned answers to these questions and many others. I hope that by sharing what I learned, you can improve your chance of success and minimize your mistakes.

What Must I Do to Start a Business? 

The specific business you choose will have a significant impact on the work you perform every day. However, many tasks are the same across all types of businesses — things like obtaining permits, paying taxes, managing daily operations....... Start-up Resources. 

Your Money or Other People's Money? 

I started Eastern Pharmaceuticals from a personal investment and no outside funds. For years I was the only employee, doing all marketing, selling, and operations. Financing Your Business

EXCERPT:Chapter 1 

Do You Have the Guts?

So you want to be an entrepreneur? Before the mid-1990s, entrepreneurs were generally seen as failures, people who were unable to conform to a corporate environment, and as risk-takers. Few members of the population were able to venture into what were perceived as very high-risk endeavors. But the Internet-business boom of the late 1990s created a whole new class of entrepreneurs and want-to-be entrepreneurs; suddenly, entrepreneurs were seen as respected members of the community, people who created jobs. However, the allure of instant riches interested most newcomers more than the creating of new products and services or the discovering of new ideas and market segments.

Although entrepreneurs are still perceived as risk-takers, in reality, entrepreneurs who are passionate about ideas carefully plan on how to proactively put those ideas into effect while taking only calculated risks. True entrepreneurs are much more comfortable with managed risk than with the dangers of get-rich-quick schemes............

For every entrepreneur, planning permeates every aspect of strategic decision. The very decision an entrepreneur makes about starting a business—as a means for exploiting a business opportunity—is a strategic decision. It is equally essential to recognize the strategic alternatives available. As you consider becoming an entrepreneur, you’ll need to ask yourself a whole lot of questions, a handful of which I’ve listed here:

Why do you want to become an entrepreneur and what do you want from it? 

How will your entrepreneurial idea affect your personal life? 

What resources do you have access to? 

What personal resources are you willing to commit? What is your risk level? 

What professional operating and management experience do you have or are you willing to acquire through learning? 

Are you a “product” or a “service” kind of person? 

What is your destination goal? Do you have an exit strategy? 

What is success to you? 

AVAILABLE AT: thewayitis-thebook.com 

and also at Amazon.com - COPY and paste the following link:

 amazon.com/Way-Ideas-Solutions-Entrepreneurs/dp/0979647207/ref=sr_11_1?ie=UTF8&qid=1196793683&sr=11-1 

ABOUT THE AUTHOR: 
Cletus E. Olebunne has biochemistry degree and holds a graduate certificate in international business and finance from New York University and an MBA in general management and entrepreneurship from the Whitman School of Management at Syracuse University. He is the founder of Eastern Pharmaceuticals, a global distributor of pharmaceuticals raw materials and chemicals based in New Jersey, USA. Olebunne is also the founder of Medical Waste Disposal Services, a waste management company, also in New Jersey. He consults with entrepreneurs and aspiring business owners at the New York office for his CEO Management Consulting Company.

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